Channel Revenue Management · for manufacturers

The system that lives between your CRM and your ERP.

Design Registrations · Ship & Debit · Channel Inventory · Claims · Revenue Recognition. Everything your channel ops team currently runs in spreadsheets, deployed in 3–4 weeks in your private environment.

ERP & CRM agnostic
Private deployment
SOX & ASC 606 ready
CRM
Accounts
Nteli Channel
12 modules
DR · Quote · Order · POS · Claim · Aggregate · Rev Rec · GL · Audit
ERP
Invoices · GL
Every dollar traceable both ways · canonical data model · audit-grade GL postings
See it work · 60 seconds

Watch one transaction flow from design win to GL credit memo.

A $30,060 Ship & Debit claim, traced across 16 records and 3 journal entries. Every dollar reconciles.

channel.acme.com / story · vanilla-snd
▶ Story Mode
Registrations
142 active · sorted by expiration
DR-1142LenovoGaNGP6128MPP
DR-0987AnkerGaNGP6169MPP
DR-1209NVIDIAGaNGPE0H024W7DBC
DR-1188TeslaSiCSC25MPS06ADBC
DR-1175SchneiderSiCSC45MPS12MPP
Q-NV-1011NVIDIA · Avnet$278,890Auto
Q-2261Lenovo · WT$184,820Auto
Q-2278NVIDIA · Avnet$612,400Approval
EDI 850 → AV-PO-89001 → 0% deviation → EDI 855 ack auto-sent → ORD-NV-1011
PUI-77441-L1GPE0H024W7167,000 ea$1.67Open
PUI-77389-L4GP6128142,300 ea$1.94Open
PUI-77298-L2GP616994,400 ea$3.05Depleting
SD-44099 created · PUI bucket opens · JE-001 fires
Claim NV-CL-4519
PartGPE0H024W7
Qty167,000
Debit$30,060
DR-1209 ✓
OEMNVIDIA
MPP floor$1.49
Cap↑ 100,700 left
PS-W17-L0411 ✓
End custNVIDIA SJ
Resale$1.49 = MPP
Date2026-04-23
PUI-77441-L1 ✓
FIFO order1 (oldest)
Acq$1.67/ea
StatusDepleting →
AGG-AV-013Avnet · GaN38 claims$211,608Posting
AGG-AV-015Avnet · SiC11 claims$87,420Auto-post
AGG-WT-009WT · GaN28 claims$151,082Draft
I-2 fires → ERP creates CM-9908 → writeback complete · JE-004 fires
JE-001 · Sell-in (with variable consideration) · SD-44099
Dr1110 A/R — Avnet acquisition$278,890
Cr2100 Deferred Revenue net of S&D$248,830
Cr2200 S&D Accrual expected debit$30,060
Dr1400 Deferred COGS std cost$153,640
Cr1300 Inventory$153,640
Balanced ✓$432,530 = $432,530
CRM
NVIDIA
Nteli
DR-1209
Nteli
Q-NV-1011
Nteli
ORD-NV-1011
ERP
INV-77441
Nteli
PUI-77441
Nteli
PS-W17-L0411
Nteli
NV-CL-4519
Nteli
AGG-AV-013
ERP
CM-9908
✓ Net P&L: $248,830 revenue · $153,640 COGS · GM $95,190 (38.3%) · all reconciled
Story Mode
Step 1 of 7
Design Registration · the spine
DR-1209 is the legal commitment that authorizes Avnet to receive Ship & Debit credits when selling to NVIDIA. Every claim downstream points back to this record.
OEM · NVIDIA · GB200 PSU
Tier · DBC → MPP floor
Cap · 450,000/Q
FX · Program-locked USD
"The DR is the contract. It locks pricing for NVIDIA on this part for 12 months. When Avnet later submits a claim, the engine matches that claim back to this DR."
Open full demo →
3–4 wks
From kickoff to first parallel-run quarter
−50%
Claim leakage reduction (median customer)
−70%
Time-to-adjudicate per claim
100%
Sub-ledger ↔ GL reconciliation match
The gap

Your CRM doesn't know about claims. Your ERP doesn't know about design wins.

Channel revenue is the largest leakage point at any manufacturer that sells through distribution. CRMs handle the relationship. ERPs handle the invoice. Everything between — design registrations, distributor PO flow, POS reconciliation, ship-and-debit claims, revenue release, accruals — falls into spreadsheets, email threads, and a quarterly fire drill.

📉

Claim leakage

5–15% of channel claims approved without a matching design registration, valid POS line, or PUI bucket. Spreadsheet validation can't catch what doesn't exist.

$1–5M/yr typical exposure
📦

Channel inventory blind spot

Sell-in to distributors is in the ERP. Sell-through is in distributor POS files. Nobody reconciles the two, so forecast accuracy suffers and stale stock disputes erupt at quarter end.

Avg WoS variance ±35%
📑

Audit anxiety

ASC 606 sell-through revenue, multi-currency tolerances, and SOX segregation of duties — none of it is enforced when the close runs through Excel and Outlook.

Quarterly close: 8–14 days
Feature · End-to-end traceability

Every dollar traceable from design win to GL credit memo.

A single canonical data model from the moment a distributor registers a design through the credit memo posted in your ERP. Twelve linked records — every one queryable, every one tied to its sub-ledger and GL impact.

16-record spine · Account → DR → Quote → Order → Sales Doc → PUI Bucket → POS Line → Claim → Aggregate → Credit Memo → GL
Two-way audit · click any dollar in your GL, get back to the originating design registration
State machines on every entity · no orphaned records, no stale data
End-to-end spine
14 steps · 1 transaction
CRM
Account
Nteli
Design Reg
Nteli
Order
ERP
Invoice
Nteli
PUI
Nteli
POS Line
Nteli
Claim
Nteli
Aggregate
ERP
Credit Memo
Nteli
Rev Rec
$278,890 sell-in → $30,060 claim → CM-9908 → $248,830 revenue · all reconciled
Feature · Claim adjudication

Three-way match. Ten validations. Five-dimensional caps.

Every claim links to a Design Registration (program eligibility), a POS line (sell-through proof), and a PUI bucket (inventory pedigree). All three reconcile or the claim doesn't move.

Three debit methods · resale-based, special price (DRP), NLP cap-based — configurable per program
Multi-dimensional caps · quarterly · annual · per-customer · per-part · per-application — checked simultaneously
Bulk auto-approve on validated claims · risk-based sampling on the rest · analyst time scales sub-linearly
Reason codes everywhere · FLOOR_VIOL · FX_OUT · DUP · WINDOW · QCAP — disputes resolved by code, not phone call
Claim NV-CL-4519 · three-way match
All ✓
Claim
PartGPE0H024W7
Qty167,000
MethodResale-based
Amount$30,060
DR-1209 ✓
OEMNVIDIA
TierDBC → MPP
Cap remaining100,700 ea
Window→ 2026-12-31
POS Line PS-W17-L0411
End custNVIDIA SJ
Resale$1.49 = MPP
Date2026-04-23
Fingerprintf3a1…b094
PUI-77441-L1 ✓
Open qty167,000 ea
Acquisition$1.67 / unit
FIFO order1 (oldest)
StatusDepleting →
Feature · GL-grade accounting

Channel revenue that survives an audit.

Every entity event fires a journal entry template. Every accrual liability balances to a GL account. Daily sub-ledger ↔ GL reconciliation. Period lockdown with tamper-evident audit pack.

14 canonical JE templates · sell-in, sell-through, claim aggregate, price protection, stock rotation, volume rebate, MDF, FX revalue
5 accrual liability accounts · 2200 S&D · 2210 PP · 2220 SR · 2230 VR · 2240 MDF — all reconciled to sub-ledger daily
ASC 606 sell-through model · revenue recognized at POS line match, not at shipment · variable consideration estimated at sell-in
SOX-ready · enforced segregation of duties · approval matrix by dollar threshold · period lockdown · SHA-256 audit pack
JE-001 · Sell-in (with variable consideration)
Auto-posted
Source: SD-44099 · 167,000 ea × $1.67
Dr1110 A/R — Avnet acquisition$278,890
Cr2100 Deferred Revenue net of S&D$248,830
Cr2200 S&D Accrual expected debit$30,060
Dr1400 Deferred COGS std cost$153,640
Cr1300 Inventory$153,640
Balanced ✓$432,530 = $432,530
Where we sit

Built for the gap that home-grown spreadsheets and CRM-bolt-ons miss.

We don't replace your CRM. We don't replace your ERP. We replace the spreadsheets, email threads, and quarterly fire drills that live between them.

Capability Home-grown CRM ChRM bolt-on Legacy ChRM (Model N · Vistex) Nteli Channel
End-to-end DR → GL spinePartialLiteYesYes
Three-way match (Claim ↔ DR ↔ POS ↔ PUI)NoTwo-wayYesYes
Multi-dimensional cap engineNo1–2 dimsYes5 dimensions
14 canonical JE templates posted to GLNoERP-side onlyPartialYes
Daily sub-ledger ↔ GL reconciliationNoNoManualYes · automated
SOX controls + audit pack with SHA hashNoLightYesYes
Price-change orchestration with impact previewNoNoCustomYes
ERP/CRM agnostic (no platform lock-in)YesNoHeavy SIYes · adapters
Time to first parallel-run closeN/A9–18 mo12–24 mo3–4 weeks
Private deployment in your environmentYesSaaS onlyHybridYes · default
Deployment

From kickoff to first reconciled close in four weeks.

A documented phased rollout. Read-only spine first, then write-path, then parallel-run with your existing process for one quarter, then cutover. Quality bar — not a calendar date — drives go-live.

1

Foundation

Adapters configured for your CRM and ERP. Canonical data model signed off. Catalog & price book seeded. Distributor master built. Sandbox tenant live.

Week 1
2

Read-only spine

DRs, POS, PUI, Claims, Rev Rec all visible read-only. PUI ledger reconciles to ERP inventory. Your team gets the spine before the writes.

Week 2
3

Write path · parallel run

Adjudication actions, DR lifecycle, price changes, aggregates. Run alongside your existing process. Daily reconciliation report.

Week 3
4

Cutover

Quality bar passed: full quarter close matches legacy ± FX tolerance, zero manual intervention. Promote integrations to production. Spreadsheets retire.

Week 4
Built for these conversations

Six scenarios our customers run end-to-end.

Each one ships as a deterministic test scenario in the platform. Reverse-demo your business with prospects in minutes; UAT becomes a checklist instead of a six-week negotiation.

Story 1

Vanilla Ship & Debit · the happy path

Distributor design wins → quote → EDI 850/855 → shipment → POS sell-through → claim → aggregate → ERP credit memo. 16 records, all reconciled.

$278,890 sell-in · $30,060 claim · $248,830 revenue · GM 38.3%
Story 2

Mixed-BU order auto-routing

Single distributor PO with parts from two legal entities. Lines auto-split to the correct ERP company on order release. No manual reconciliation.

2 ERP orders · 1 EDI 855 ack · zero touch
Story 3

MPP floor short-pay

POS resale below the protected price floor. DPE rule fires, calculates the short-pay, returns reason code FLOOR_VIOL with the exact dollar.

Margin saved · disti dispute resolved by code, not call
Story 4

FX out of tolerance

CNY claim with 4.1% variance vs program-locked rate. Auto-routed to Finance review with both the claimed-currency and program-currency totals shown.

Quarter-close FX surprises eliminated
Story 5

Price change with PUI accrual

List price drop with downstream impact preview before approval — affected DRs, open quotes, EDI in flight, PUI accrual estimate. JE-005 books on effective date.

Forward-only by default · audit-grade GL impact
Story 6

Quarter close & audit pack

All accruals roll forward · FX revaluation JE-014 · period locked · audit pack with SHA-256 hash · Big-4 sample replay verifies 100%.

Close cycle 8–14 days → 2–3 days
Outcomes

What our customers measure six months in.

Channel revenue is the largest under-instrumented surface in most manufacturers' P&L. Closing the loop pays for itself within two quarters.

$1.8M

Annual leakage recovered

Median customer at $80M channel revenue. Shows up as fewer approved claims that shouldn't have matched, and more eligible claims actually filed.

11.4 wk

Channel WoS visibility

Sell-in, sell-through, and POI snapshot reconciliation gives Supply Chain a real picture for the first time. Supports demand-planning tool ROI.

68%

Reduction in close cycle

From 8–14 days of email-and-Excel reconciliation to 2–3 days of automated period close, audit-pack export, and Big-4 sample replay.

Adapter pattern

Works with your existing stack.

No CRM swap. No ERP swap. The canonical data model isolates the engine from any source system. Replacing an ERP later changes only the adapter.

CRM adapters

Salesforce Microsoft Dynamics 365 CE HubSpot Oracle CX SAP C4C Custom REST/CSV

ERP adapters

SAP S/4HANA SAP ECC Oracle Fusion Cloud Oracle EBS NetSuite Microsoft Dynamics 365 BC / F&O Infor LN / CSI Epicor Kinetic Custom REST/SOAP/EDI

Distributor B2B

EDI X12 850/855 EDI X12 867 (POS) EDI X12 852 (POI) EDIFACT D96A RosettaNet PIP3A4 SFTP CSV fallback
Frequently asked

What people ask us.

How is this different from Salesforce ChRM?

Salesforce ChRM is a strong piece of a larger licensing puzzle — it usually ships alongside Revenue Cloud Advanced, Manufacturing Cloud, Experience Cloud, and Service Cloud. We deliver equivalent canonical entities in one private deployment, plus four primitives Salesforce doesn't ship natively: Price Change Request as a first-class object, GL-level accounting (JE templates, accrual liabilities, period lockdown), 5-dimensional caps, and Channel Inventory Adjustment with reason codes. We're CRM-agnostic — you can run Salesforce as your CRM and we plug in via adapter.

How is this different from Model N or Vistex?

Model N is the deepest semiconductor ChRM platform on the market and a real reference standard — but typical implementations are 12–24 months and require dedicated SI partners. We aim for narrower vertical fit, faster deployment (3–4 weeks), and ERP/CRM agnosticism. We're not trying to replace Model N where it's already embedded; we're for manufacturers who can't justify that scale of program.

You say 3–4 weeks. What's the catch?

The catch is scope discipline. Phase 1 is one distributor, one BU, one quarter of parallel run. Sales Agreements forecasting, stock rotation workflow, and volume rebate accruals can be turned on but are not on the critical path. We expand in phased waves once the spine is reconciling. Customers who insist on big-bang deployments are not a fit for us.

Where is the data hosted?

Your environment, by default. We're not a SaaS — we deploy into your private cloud (AWS, Azure, GCP) or on-prem. Your data never leaves your perimeter. We can also offer managed hosting for customers who prefer it, but that's the exception.

How do you handle SOX and ASC 606?

Native segregation of duties enforcement (creator ≠ approver), approval matrix by dollar threshold, period lockdown after close, and tamper-evident audit packs with SHA-256 manifests. Revenue follows the sell-through model — recognized on POS line match, not at shipment. Variable consideration is accrued at sell-in with quarterly true-up. Walk a Big-4 auditor through any past quarter in 30 minutes.

What does pricing look like?

We don't publish per-seat pricing because deployment scope drives cost more than user count. A typical mid-market manufacturer engagement (1–3 distributors, 1–2 BUs, 200–500 active design registrations) is sized as a fixed-fee initial deployment plus annual support. Book a discovery call and we'll size yours within a week.

Do my distributors get a portal?

Yes. SSO-federated, role-restricted: each distributor sees their own DRs, programs, claims, and PUI — never your internals or competitors'. Self-service POS upload, claim submission with real-time status, and PUI lookup. Your distributor relationship managers stop being a router for emails.

Ready when you are

Stop reconciling channel revenue in spreadsheets.

Show us your current claim leakage and your quarterly close cycle. We'll show you what 30 days from now looks like with the spine in place. Pick a 30-minute slot below.